The Founder & CEO  Nick Yates wanted to add value to realtors. He is a natural people person and found himself telling other people they should start a company like this one. He saw first-hand the advantage it would bring to Realtors or professional looking to take advantage of advances technology in their marketing. He knew this tool would be attractive, professional and savvy for any industry looking to enhance their clients marketing experience and ultimately add more value to their services. That’s when he realized he was telling everyone else to start a business that he believed in – one the he had a vision for. 

Ultimately, he recognized the win-win situation that it would bring to professionals and he stopped telling everyone else to do something that he had a desire to do. Being the perfectionist that he is, he wanted to make sure it was top of the line. Which is indeed why and how he came up with the name: Premiere Virtual Tours.